Managing Customer Relationships: A Strategic Framework Don Peppers, Martha Rogers
Publisher: John Wiley & Sons

Have you ever imagined if your customer relationship management software could not only manage customers but also other relationships across your business units? The first Today, CRM captures extremely valuable customer data and uses it to drive significantly more traffic through SMS text messaging, voice messaging, as well as video email and other forms of digital marketing — all within a permission-based framework that customers will appreciate. Since prior efforts were primarily focused only on attracting new customers, this was considered to be a novel approach to Customer Relationship Management and marketing. Dealer Marketing Magazine | By Michael Bowen | June 7, 2010 - Customer Relationship Management (CRM) has grown exponentially in importance since it was first introduced. It identifies expressed consumer needs and acts on them, whereas generic marketing is a service push approach which tries to convince consumers about the need for a particular service. Since then, CRM However, CRM is different because it is a market pull strategy – ie. Customer Relationship Management (CRM): is a strategy for managing a company's interactions with customers, clients and sales prospects. Managing Customer Relationships: A Strategic Framework. Customer Relationship Management (CRM) is a business strategy used by most top companies with the aim of creating a deeper and more meaningful relationship. What if your CRM system could be These scenarios are becoming a reality with Dynamics CRM 2011 and its extending xRM application framework that can be used to manage any relationship across the organization and automate any business process.